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EDUCATION, THE ROAD TO CONTINUOUS IMPROVEMENT
Investing in ... Training and Technology
The CPMR designation demonstrates that EMSI has committed to professional growth and achieved a tested level of proficiency. EMSI prides itself on
moving with the times ... both in terms of quality personnel training and the employment of the latest technological tools of the trade.
All EMSI employees either hold degrees in their professional areas of expertise or have
received organized training in their specific areas of responsibility whether it be in operations or sales.
They regularly attend manufacturer-administered classes in specific product areas which include not only technical and applications training but instruction in the most current service and support systems related to those products.
EMSI personnel recognize that part of their responsibility is assisting distributor customers overseas in the what they have learned from manufacturing partners in the United States.
The process is ongoing since the company views itself as providing a critical liaison function in market intellegence.
CPMR (Certified Professional Manufacturers’ Representative)
When
you see the letters CPMR after the name of a manufacturers' representative, it signals completion of a three-level on-campus executive course designed to enhance professionalism and productivity.
Just as the CPA has pursued
education and demonstrated proficiency beyond that of just any accountant, so too the CPMR has taken courses, passed examinations, and shown a drive for excellence beyond the ordinary. The CPMR designation provides positive assurance to
principals and customers alike that a representative exemplifies the highest standard within the sales profession. He or she is a Certified Professional Manufactures Representative.
How you as a customer benefit from working with CPMR Reps
You have the assurance of qualified third parties – the certifiers – that the rep knows how to run his or her own business and to train
personnel to supply customer services at the level customers need and deserve.
You know that sales calls will be doubly productive, both because they will cover a group of related products in which you are interested, and because
the presenter has been trained to use YOUR time efficiently.
You know that you are dealing with someone who subscribes to the CPMR Code of Ethics, calling for the highest standards of integrity, confidentiality, and excellence.
How you as a principal benefit from working with CPMR Reps
You know that your representative is committed to creating a total quality rep firm,
exemplifying top standards of professionalism in serving you as well as other principals and your mutual customers.
You know that your representative has the time and organizational management skills to have participated in the
demanding CPMR program while still maintaining the orderly conduct of business.
You know that the rep firm managed by a CPMR has demonstrated continuity and stability in the past, and has taken affirmative action to assure it
into the future.
You know that the certified representative has had special training in using portolio synergies on your behalf.
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